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Trademark Registration in Saudi Arabia

Building a brand in Saudi Arabia requires legal protection under the Saudi Law of Trademarks (Royal Decree No. M/21). Without trademark registration in Saudi Arabia, your business name, logo, and identity remain vulnerable to brand hijacking and unauthorized registration by competitors. 

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1

Why register a trademark in Saudi Arabia?

Registering your trademark protects brand equity while opening vital legal and commercial opportunities: 

  • Exclusive Commercial Rights: Completing the registration grants exclusive commercial rights across all 13 provinces of the Kingdom under the GCC Trade Mark Law framework.

  • Customs Recordal & Enforcement: Registration allows our legal team to record your mark with Saudi Customs (ZATCA) to intercept, seize, and destroy counterfeit shipments at ports of entry like Jeddah Islamic Port and King Abdulaziz Port in Dammam.

  • Enabling Commercial Franchising: Under the Saudi Commercial Franchise Law (Royal Decree No. M/22), franchisors must hold a registered trademark before executing legally binding franchise agreements within KSA.
2

Who needs the trademark?

  • Multinational companies securing a Ministry of Investment (MISA) license require local IP protection to defend their global assets inside the Saudi market.
  • Local Saudi entities holding a Commercial Registration (CR) from the Ministry of Commerce must independently register a trademark in KSA region to prevent competitors from registering identical trading names.
  • Cross-Border E-Commerce businesses selling into KSA through platforms like Amazon.sa or Noon must hold a SAIP registration to enforce takedowns against illicit sellers.
3

Requirements for TM process

To initiate your application with SAIP, ensure you have the following required documentation based on your applicant entity type:

Corporate Applicant

  • Power of Attorney (POA) notarized if it is from a Saudi entity. In case the entity is from outside Saudi Arabia the POA must be apostilled or duly legalized up to the Saudi consulate.
  • Commercial Registration License if it is a Saudi entity. 
  • Electronic copy of the trademark/logo. 
  • Specification of goods and services. 


 Individual Applicant

  • Power of Attorney (POA) notarized if it is from a natural person inside Saudi Arabia. In case the individual is from outside Saudi Arabia the POA must be apostilled or duly legalized up to the Saudi consulate.
  • Passport copy or National Identity Card. 
  • Electronic copy of the trademark/logo. 
  • List of goods and services. 
4

The cost, process and timeline

Understanding the trademark registration cost Saudi Arabia requires analyzing the official government fees set by SAIP (currently SAR 1,000 at filing, SAR 500 for publication, and SAR 5,000 for final certificate issuance per class) alongside local legal representative fees. Our team structures every step to prevent administrative rejections:

Step 1: Trademark Search Saudi Arabia:(1-2 Days)

We perform a comprehensive trademark search in Saudi Arabia on SAIP’s official database to evaluate phonetic, visual, and conceptual similarities against existing Saudi marks.

Step 2: Online Portal Submission:(1 Day)

Our attorneys upload required documents, select designated Nice classes, and pay the initial SAIP filing fee through the official electronic portal.

Step 3: Substantive Examination:(1-3 Months)

SAIP examiners review the application for absolute grounds (public morality, religious symbols) and relative grounds (prior conflicting registrations).

Step 4: Official Gazette Publication: (60 Days)

Upon acceptance, the mark is published in the SAIP Official Gazette. Third parties have a strict 60-day window to file a formal opposition.

Step 5: Final Issuance & e-Certificate: (1 Week)

If no oppositions are sustained, we process the final publication fee and retrieve your electronic registration certificate.

5

Trademark validity, renewal & cancellation rules

  • 10 Hijri Years Protection Period: A SAIP trademark registration remains valid for 10 Hijri years from the application filing date (equivalent to approximately 9 years and 8 months on the Gregorian calendar).
  • Renewal Grace Period: Renewal applications can be submitted during the final Hijri year of registration. A 6-month grace period is permitted post-expiration, subject to SAIP late renewal surcharges.
  • 5-Year Non-Use Cancellation: Third parties can petition the competent court to cancel your registration if the mark remains un-utilized in the Saudi market for 5 consecutive years without a legitimate justification.
6

Who cannot apply for a trademark in Saudi?

  • Religious Motifs and Islamic Phrases like Words, symbols, or imagery containing religious texts, holy sites, or Islamic emblems are rejected automatically without exception.
  • State Flags and Sovereign Symbols like National flags, coats of arms, military insignia, or official seals belonging to Saudi Arabia, GCC states, or international bodies like the UN.
  • Generic and Non-Distinctive Terms like Purely descriptive terms denoting product composition, quantity, or geographic origin (e.g., "Riyadh Dates" or "Pure Water").
  • Violations of Public Order and Ethics like Designs, trade names, or concepts that violate Islamic principles, local culture, or public morality in the Kingdom.
7

3 Common reasons why trademark applications get rejected

  • Identical or Confusingly Similar Prior Filings: Filing a mark that visually or phonetically overlaps with an already registered Saudi brand within the same or related commercial class.

  • Broad or Non-Compliant Class Descriptions: Using generic class headings instead of selecting specific, pre-approved goods and services listed in SAIP's electronic database.

  • Flawed Document Legalisation: Submitting foreign Powers of Attorney without proper Saudi Embassy legalisation or certified Arabic translations within statutory deadlines.
8

How foreign companies and investors trademark their brands in Saudi Arabia?

Foreign entities can secure complete trademark protection in Saudi Arabia without establishing a physical corporate presence or obtaining a local Commercial Registration (CR):

  • Mandatory Local Representation: SAIP regulations mandate that non-resident foreign applicants submit and manage all filings through a licensed local IP agent or legal representative in Saudi Arabia.
  • Legalization & Translation: Foreign Powers of Attorney (POAs) and corporate documents must undergo notarization, consular legalization up to the Saudi Embassy (or Apostille), and certified Arabic translation.
  • Complete Portfolio Management: Our team serves as your local address for service in KSA, handling direct SAIP portal filings, examiner correspondence, gazette tracking, and certificate issuance.
9

International Protection: Saudi Arabia & the Madrid Protocol

Joining the Madrid System unlocks streamlined global trademark protection for domestic and international brands: 

  • Centralized Expansion into KSA
     
    Following Saudi Arabia’s accession to the Madrid Protocol, foreign brand owners can extend their international registrations into the Kingdom through a single WIPO filing designating KSA.

  • Outbound Protection for Saudi Brands
     
    Saudi-based enterprises can utilize their home SAIP registration as a base application to secure protection across 130+ member countries cost-effectively.

  • Unified Administrative Maintenance
     
    Subsequent brand updates, including address changes, assignments, and global renewals can be managed through a centralized filing workflow.

الأسئلة الشائعة

01

What is a trademark registration in Saudi Arabia?

Trademark registration in saudi arabia is the formal legal process of registering your commercial mark, logo, or brand name with SAIP, establishing exclusive legal ownership under Royal Decree No. M/21 across the Kingdom.

02

How long does trademark registration in KSA take?

If no office actions or third-party oppositions are raised, the end-to-end process typically completes within 3 to 6 months.

03

Can a foreign company register a trademark in Saudi Arabia?

Yes. Foreign enterprises can register a trademark in Saudi Arabia without a local entity, provided they file through a licensed Saudi IP firm like Abou Naja IP.

04

What happens if someone else files my brand name first?

Saudi Arabia follows a strict first-to-file system. If a third party registers your mark in bad faith, our team can lodge a formal opposition during the 60-day gazette window or pursue a court cancellation action.

05

Can I use my trademark before registration is complete?

You may use your mark in business operations, but you cannot legally enforce exclusive rights, block infringers, or claim statutory damages until SAIP issues the official registration certificate.

06

Do I need a separate trademark for each Saudi city or region?

No. A single SAIP trademark registration grants unified legal protection across all cities, regions, and ports of entry in Saudi Arabia.

07

What happens if I miss my renewal deadline?

You have a 6-month grace period after the expiration date to pay renewal fees along with SAIP penalty charges. Failure to renew within the grace period results in permanent cancellation.

08

Can I trademark a personal name in Saudi Arabia?

Yes, provided the personal name is presented in a distinctive format and does not infringe upon a famous public figure or existing registered brand without permission.

09

What is the difference between registering a trademark and a Commercial Registration (CR)?

A Commercial Registration (CR) from the Ministry of Commerce authorizes your entity to conduct business legally in Saudi Arabia, but it does not protect your brand assets against copying. A SAIP Trademark grants exclusive legal ownership over your brand name and logo, allowing you to stop competitors from using identical or confusingly similar marks.

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